ff Asset Management was formed to bridge the venture capital funding 'gap,' with initial amounts invested at below one million dollars. The firm's ff Silver Private Equity Fund, raised in 2010, is currently open for investment. The firm primarily invests in early-stage web-based services companies with disruptive models, and is particularly focused on low CapEx high operating leverage businesses. Typical valuation at first funding is below $5m pre-money, and ff's typical investment is $50K-$250K. The firm targets companies with potential to generate over $10M of annual EBIT within 5-7 years.