Primary Venture Partners

New York, New York

Primary Venture Partners is a seed-stage venture firm focused on transformative, NYC-based startups. Managed by co-founders and General Partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for the journey from Seed to Series A and beyond.From the Primary Expert Network, a network of over 200 seasoned technology operators and functional experts, to a Talent Program headed by NYC Tech recruiting veterans, in addition to Financial Advisory, Market Development and Content Marketing support, Primary helps its founders solve their biggest tactical problems and build world-class teams from the ground up. To date, Primary's successes include seed investments in Jet.com, Ticketfly, TxVia and Coupang, and it counts some of New York’s most promising startups - including Slice, Ollie, Latch and Vestwell - among its portfolio. Primary Venture Partners has adopted the Diversity Term Sheet Rider.

Founded:2015

Firm Location:New York, New York • New York City

Investor Firms That Co-Invest with Primary Venture Partners

Comcast Ventures Audrey Capital Spark Capital General Atlantic Brand Foundry Ventures BoxGroup Lazerow Ventures AngelPad Flybridge Capital Partners 645 Ventures Ubiquity Ventures Sommet AB Activate Venture Partners Toba Capital Vine Ventures LP Point72 Ventures Plum Alley Investments Carao Ventures Renegade Partners Animo Ventures Silicon Badia Oak HC/FT Tekton Ventures Tribeca Venture Partners 9Yards Capital Atreides Management Illuminate Ventures SoftBank Capital Bonfire Ventures Clocktower Technology Ventures XFactor Ventures BDMI - Bertelsmann Digital Media Investments Openview Venture Partners 01 Advisors Operator Partners Andreessen Horowitz iNovia Capital A* Capital (A Star Capital)Contour Venture Partners NextView Ventures LGF Rainfall Ventures Accomplice VC Citi Ventures Avid Ventures Two Sigma Ventures Crosslink Capital K50 Ventures Addition Gutter Capital Supernode Ventures Peak State Ventures Group 11 040 Capital Charge Ventures Derive Ventures Asylum Ventures BBG Ventures Bowery Capital Bain Capital Ventures First Round Capital Notable Capital (formerly GGV Capital)Electric Capital MK Capital Foundation Capital Bessemer Venture Partners Sapphire Ventures Building Ventures Felicis Ventures Vera Equity ENIAC Ventures Everywhere Ventures (The Fund)Curie.Bio

Primary Venture Partners Team

Photo of Kai Cash, Analyst at Primary Venture Partners

Primary Venture Partners·Analyst

Sweet spot: $2.0M

Range: $100K - $3.0M

Investors in New York (NY)

Investors in Web3/Blockchain (Seed), Investors in Web3/Blockchain (Series A), Investors in Web3/Blockchain (Seed), Investors in Enterprise (Series A), Investors in New York City (Other Lists), Investors in Web3/Blockchain (Series A), Investors in Enterprise (Series A), Investors in Enterprise (Seed), Investors in Enterprise (Seed)

to see your intro paths to Kai

Photo of Tobias Citron, Senior Associate at Primary Venture Partners

Primary Venture Partners·Senior Associate

Sweet spot: $2.0M

Range: $100K - $3.0M

Investors in New York (NY)

Investors in New York City (Other Lists), Investors in Education (Pre-seed), Investors in Marketplaces (Pre-seed), Investors in Enterprise (Pre-seed), Investors in Education (Pre-seed), Investors in Enterprise (Pre-seed), Investors in Marketplaces (Pre-seed)

to see your intro paths to Tobias

Photo of Bryce Johnson, Investor at Primary Venture Partners

Primary Venture Partners·Investor

Sweet spot: $3.0M

Range: $1M - $10.0M

Investors in United States

Investors in Consumer Internet (Seed), Investors in Diverse Investors (Other Lists), Investors in Payments (Seed), Investors in SMB Software (Seed), Investors in Real Estate/PropTech (Seed), Investors in FinTech (Seed), Investors in SaaS (Seed), Investors in New York City (Other Lists), Investors in ConstructionTech (Seed), Investors in Enterprise Applications (Seed), Investors in LegalTech (Seed), Investors in Health IT (Seed)

to see your intro paths to Bryce

Photo of Abir Liben, Principal at Primary Venture Partners

Primary Venture Partners·Principal

Sweet spot: $2.0M

Range: $100K - $3.0M

Investors in New York (NY), Investors in SF Bay Area (CA)

Investors in Fashion (Seed), Investors in Impact (Seed), Investors in Food and Beverage (Seed), Investors in Fashion (Series A), Investors in Consumer Health (Series A), Investors in E-commerce (Series A), Investors in Food and Beverage (Series A), Investors in Web3/Blockchain (Seed), Investors in Web3/Blockchain (Series A), Investors in Impact (Series A), Investors in Consumer Health (Seed), Investors in Web3/Crypto (Series A), Investors in Web3/Crypto (Seed), Investors in E-commerce (Seed), Investors in Consumer Health (Seed), Investors in Web3/Blockchain (Seed), Investors in Web3/Crypto (Seed), Investors in Consumer Health (Seed), Investors in Web3/Blockchain (Seed), Investors in E-commerce (Seed), Investors in E-commerce (Seed), Investors in Web3/Crypto (Seed), Investors in Fashion (Seed), Investors in New York City (Other Lists), Investors in Food and Beverage (Seed), Investors in FinTech (Seed), Investors in FinTech (Seed), Investors in Fashion (Seed), Investors in Food and Beverage (Seed), Investors in Impact (Seed), Investors in Impact (Seed), Investors in San Francisco Bay Area (Other Lists), Investors in Web3/Blockchain (Series A), Investors in E-commerce (Series A), Investors in Consumer Health (Series A), Investors in Web3/Crypto (Series A), Investors in Web3/Blockchain (Series A), Investors in Consumer Health (Series A), Investors in Web3/Crypto (Series A), Investors in Food and Beverage (Series A), Investors in Fashion (Series A), Investors in E-commerce (Series A), Investors in Impact (Series A), Investors in FinTech (Series A), Investors in Fashion (Series A), Investors in Food and Beverage (Series A), Investors in Impact (Series A), Investors in FinTech (Series A), Investors in Fashion (Pre-seed), Investors in Impact (Pre-seed), Investors in Food and Beverage (Pre-seed), Investors in Web3/Crypto (Pre-seed), Investors in Web3/Blockchain (Pre-seed), Investors in Consumer Health (Pre-seed), Investors in E-commerce (Pre-seed), Investors in Web3/Blockchain (Pre-seed), Investors in Web3/Crypto (Pre-seed), Investors in E-commerce (Pre-seed), Investors in E-commerce (Pre-seed), Investors in FinTech (Pre-seed), Investors in Fashion (Pre-seed), Investors in Web3/Blockchain (Pre-seed), Investors in Web3/Crypto (Pre-seed), Investors in Impact (Pre-seed), Investors in Fashion (Pre-seed), Investors in Impact (Pre-seed), Investors in Food and Beverage (Pre-seed), Investors in Consumer Health (Pre-seed), Investors in Consumer Health (Pre-seed), Investors in FinTech (Pre-seed), Investors in Food and Beverage (Pre-seed), Investors in FinTech (Pre-seed), Investors in FinTech (Series A), Investors in FinTech (Seed)

to see your intro paths to Abir

Photo of Paige Moelis, Associate at Primary Venture Partners

Primary Venture Partners·Associate

Sweet spot: $2.0M

Range: $100K - $3.0M

Investors in New York (NY)

Investors in Consumer Internet (Seed), Investors in Enterprise (Series A), Investors in New York City (Other Lists), Investors in Consumer Internet (Seed), Investors in SaaS (Seed), Investors in Consumer Internet (Series A), Investors in Enterprise (Series A), Investors in SaaS (Series A), Investors in SaaS (Series A), Investors in Consumer Internet (Series A), Investors in Enterprise (Seed), Investors in SaaS (Seed), Investors in Enterprise (Seed)

to see your intro paths to Paige

Photo of Brian Schechter, Partner at Primary Venture Partners

Brian Schechter

Primary Venture Partners·Partner

Sweet spot: $2.0M

Range: $100K - $3.0M

Investors in New York City

Investors in Consumer Internet (Seed), Investors in New York City (Other Lists), Investors in FinTech (Seed), Investors in Consumer Internet (Seed), Investors in Health & Hospital Services (Seed), Investors in Health IT (Pre-seed), Investors in Health & Hospital Services (Pre-seed), Investors in Consumer Internet (Pre-seed), Investors in Enterprise (Pre-seed), Investors in FinTech (Pre-seed), Investors in Enterprise (Pre-seed), Investors in Health IT (Pre-seed), Investors in Consumer Internet (Pre-seed), Investors in FinTech (Pre-seed), Investors in Health & Hospital Services (Pre-seed), Investors in Health IT (Seed), Investors in Enterprise (Seed), Investors in Health IT (Seed), Investors in FinTech (Seed), Investors in Health & Hospital Services (Seed), Investors in Enterprise (Seed)

to see your intro paths to Brian

Photo of Jason Shuman, Partner at Primary Venture Partners

Primary Venture Partners·Partner

Sweet spot: $2.0M

Range: $100K - $3.0M

Investors in New York (NY)

Investors in AgTech (Seed), Investors in Real Estate/PropTech (Seed), Investors in Investors who were founders (Other Lists), Investors in AgTech (Seed), Investors in Consumer Internet (Seed), Investors in FinTech (Seed), Investors in New York City (Other Lists), Investors in Consumer Internet (Seed), Investors in Marketplaces (Seed), Investors in Health & Hospital Services (Seed), Investors in Real Estate/PropTech (Seed), Investors in AgTech (Pre-seed), Investors in Health IT (Pre-seed), Investors in AgTech (Pre-seed), Investors in Real Estate/PropTech (Pre-seed), Investors in Health & Hospital Services (Pre-seed), Investors in Consumer Internet (Pre-seed), Investors in Marketplaces (Pre-seed), Investors in FinTech (Pre-seed), Investors in Health IT (Pre-seed), Investors in Marketplaces (Pre-seed), Investors in Consumer Internet (Pre-seed), Investors in FinTech (Pre-seed), Investors in Health & Hospital Services (Pre-seed), Investors in Real Estate/PropTech (Pre-seed), Investors in Health IT (Seed), Investors in Health IT (Seed), Investors in Health & Hospital Services (Seed), Investors in FinTech (Seed), Investors in Marketplaces (Seed)

to see your intro paths to Jason

Photo of Benjamin Sun, General Partner at Primary Venture Partners

Primary Venture Partners·General Partner

Sweet spot: $2.0M

Range: $100K - $3.0M

Investors in New York (NY)

Investors in Consumer Internet (Seed), Investors in New York City (Other Lists), Investors in FinTech (Seed), Investors in Consumer Internet (Seed), Investors in Health & Hospital Services (Seed), Investors in Health IT (Pre-seed), Investors in Health & Hospital Services (Pre-seed), Investors in Consumer Internet (Pre-seed), Investors in Enterprise (Pre-seed), Investors in FinTech (Pre-seed), Investors in Enterprise (Pre-seed), Investors in Health IT (Pre-seed), Investors in Consumer Internet (Pre-seed), Investors in FinTech (Pre-seed), Investors in Health & Hospital Services (Pre-seed), Investors in Health IT (Seed), Investors in Enterprise (Seed), Investors in Health IT (Seed), Investors in Health & Hospital Services (Seed), Investors in FinTech (Seed), Investors in Enterprise (Seed)

to see your intro paths to Benjamin

Photo of Brad Svrluga, General Partner at Primary Venture Partners

Primary Venture Partners·General Partner

Sweet spot: $2.0M

Range: $100K - $3.0M

Investors in New York

Investors in TransportationTech (Series A), Investors in TransportationTech (Seed), Investors in Enterprise (Series A), Investors in New York City (Other Lists), Investors in SaaS (Series A), Investors in SaaS (Seed), Investors in Enterprise (Seed)

to see your intro paths to Brad

Photo of Sam Toole, Principal at Primary Venture Partners

Primary Venture Partners·Principal

Sweet spot: $2.0M

Range: $1M - $4.0M

Investors in New York City

Investors in Sales & CRM (Seed), Investors in Developer Tools (Seed), Investors in Data Services (Seed), Investors in Consumer Health (Seed), Investors in Investors who were founders (Other Lists), Investors in Consumer Health (Seed), Investors in Developer Tools (Seed), Investors in Data Services (Seed), Investors in FinTech (Seed), Investors in New York City (Other Lists), Investors in SaaS (Seed), Investors in Sales & CRM (Seed), Investors in Health & Hospital Services (Seed), Investors in Enterprise Applications (Seed), Investors in Enterprise Applications (Seed), Investors in Data Services (Pre-seed), Investors in Developer Tools (Pre-seed), Investors in Sales & CRM (Pre-seed), Investors in Health IT (Pre-seed), Investors in Enterprise Applications (Pre-seed), Investors in Consumer Health (Pre-seed), Investors in Health & Hospital Services (Pre-seed), Investors in Enterprise (Pre-seed), Investors in SaaS (Pre-seed), Investors in FinTech (Pre-seed), Investors in Enterprise (Pre-seed), Investors in Health IT (Pre-seed), Investors in SaaS (Pre-seed), Investors in Consumer Health (Pre-seed), Investors in Data Services (Pre-seed), Investors in Developer Tools (Pre-seed), Investors in FinTech (Pre-seed), Investors in Sales & CRM (Pre-seed), Investors in Enterprise Applications (Pre-seed), Investors in Health & Hospital Services (Pre-seed), Investors in Health IT (Seed), Investors in Enterprise (Seed), Investors in Health IT (Seed), Investors in Health & Hospital Services (Seed), Investors in FinTech (Seed), Investors in SaaS (Seed), Investors in Enterprise (Seed)

to see your intro paths to Sam

CY

Primary Venture Partners·General Partner

Sweet spot: $4.0M

Range: $1M - $8.0M

Investors in New York (NY)

Investors in Sales & CRM (Seed), Investors in Retail (Seed), Investors in SMB Software (Seed), Investors in MarketingTech (Seed), Investors in Analytics (Seed), Investors in Data Services (Seed), Investors in Female Investors (Other Lists), Investors in Investors who invested in female founders (Other Lists), Investors in Investors who invested in diverse founders (Other Lists), Investors in Analytics (Seed), Investors in E-commerce (Seed), Investors in Data Services (Seed), Investors in E-commerce (Seed), Investors in New York City (Other Lists), Investors in MarketingTech (Seed), Investors in Retail (Seed), Investors in SaaS (Seed), Investors in Sales & CRM (Seed), Investors in SMB Software (Seed), Investors in Analytics (Pre-seed), Investors in Retail (Pre-seed), Investors in MarketingTech (Pre-seed), Investors in Data Services (Pre-seed), Investors in Sales & CRM (Pre-seed), Investors in SMB Software (Pre-seed), Investors in E-commerce (Pre-seed), Investors in Analytics (Pre-seed), Investors in Enterprise (Pre-seed), Investors in SaaS (Pre-seed), Investors in E-commerce (Pre-seed), Investors in Enterprise (Pre-seed), Investors in Retail (Pre-seed), Investors in Data Services (Pre-seed), Investors in SaaS (Pre-seed), Investors in Sales & CRM (Pre-seed), Investors in SMB Software (Pre-seed), Investors in MarketingTech (Pre-seed), Investors in Enterprise (Seed), Investors in SaaS (Seed), Investors in Enterprise (Seed)

to see your intro paths to Cassie