Founded 2006, Obvious Corporation is an incubator founded by Biz Stone, Ev Williams and early Twitter employee Jason Goldman. Initially, Twitter grew within the startup incubator called Obvious Corp. before the service was spun off. The Obvious Corporation is dedicated to developing systems that help people work together to improve the world. Obvious Ventures is a principal investment firm specializing in startups and growth capital. Obvious Ventures has a goal to bring experience, capital, and focus to companies combining profit and purpose for a better world.