Greycroft

New York, New York

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets. With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensivenetwork of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses. Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka. Greycroft has adopted the Diversity Term Sheet Rider.

Founded:2006

Firm Location:New York, New York • Los Angeles, California • San Francisco, California • Boston, Massachusetts • Santa Monica, California • San Francisco Bay Area • New York City • West Hollywood, California

Investor Firms That Co-Invest with Greycroft

Mangrove Capital Partners InterWest Hyperplane Mucker Capital O'Shaughnessy Ventures IDG Capital Shasta Ventures Alumni Ventures Nokia Growth Partners Valor Capital Group Clearstone Meritech Capital Partners Revolution Raine Ventures Upfront Ventures Lazerow Ventures Allegion Ventures F-Prime Capital Partners 1776 Lerer Hippeau Harrison Metal Female Founders Fund Cantos Ventures Fika Ventures Wildcat Ventures CRV OCA Ventures The Hit Forge Imagination Capital Craft Ventures aCrew Capital AV8 Ventures WestWave Capital S28 Capital Jazz Venture Partners Goldcrest Capital Xfund ARCH Venture Partners Bonfire Ventures Ignition Partners Album VC UpVentures Capital FundersClub FPV Fund Andreessen Horowitz iNovia Capital Advancit Capital NextView Ventures Blisce Owl Rock Capital Partners Act One Ventures Harlem Capital New Enterprise Associates (NEA)Animoca Brands SoftBank Investment Advisers SoftBank Vision Fund Headline (formerly e.ventures)Summit Partners Redpoint Ventures Sequoia Capital SignalFire Soma Capital True Ventures Uncork Capital Gutter Capital Atypical Ventures Tusk Venture Partners Dreamers VC Ridgeline Partners Origin Ventures Trust Ventures Convoz Primetime Partners Obvious Ventures Financial Venture Studio Forum Ventures Rebel Fund True Global Ventures FirstMark Capital Left Lane Capital Hetz Ventures AllerFund EQT Ventures Bain Capital Ventures First Round Capital Accel IVP Foundamental Innovation Endeavors Battery Ventures Homebrew U.S. Venture Partners (USVP)Conviction Partners MetaProp Ventures Fifth Wall Bessemer Venture Partners Madrona Ventures Canaan Partners monashees Anthemis Group DGF Investimentos Zetta Venture Partners Sunset Ventures GPO Fund Maniv Mobility Pelion Venture Partners MaC Venture Capital One Planet Group Trajectory Ventures ENIAC Ventures B Capital Group Streamlined Ventures Walden International Y Combinator Afore Capital

Greycroft Team

INVESTORS	INTRO STRENGTH	SWEET SPOT (RANGE)	INVESTMENT LOCATIONS	TOP INVESTMENT CATEGORIES
Brentt Baltimore GreycroftPrincipal	n/a	$25.0M ($500K - $50.0M)	Investors in New York (NY), Investors in Los Angeles (CA)	Investors in Retail (Seed), Investors in Gaming/eSports (Seed), Investors in Gaming/eSports (Series A), Investors in Social Networks (Seed), Investors in Data Services (Seed), Investors in Data Services (Series A), Investors in Retail (Series A), Investors in AI (Seed), Investors in AI (Seed), Investors in Health IT (Series A), Investors in AI (Seed), Investors in Los Angeles / Southern California (Other Lists), Investors in AI (Series A), Investors in Consumer Internet (Seed), Investors in Data Services (Seed), Investors in Consumer Internet (Seed), Investors in Data Services (Seed), Investors in FinTech (Seed), Investors in Enterprise (Seed), Investors in Enterprise (Series A), Investors in New York City (Other Lists), Investors in Gaming/eSports (Seed), Investors in FinTech (Seed), Investors in Health IT (Seed), Investors in Gaming/eSports (Seed), Investors in Health & Hospital Services (Series A), Investors in Consumer Internet (Seed), Investors in Retail (Seed), Investors in Retail (Seed), Investors in Social Networks (Seed), Investors in Social Networks (Seed), Investors in Health & Hospital Services (Seed), Investors in Health & Hospital Services (Seed), Investors in AI (Series A), Investors in AI (Series A), Investors in Data Services (Series A), Investors in Consumer Internet (Series A), Investors in Data Services (Series A), Investors in Consumer Internet (Series A), Investors in Enterprise (Series A), Investors in FinTech (Series A), Investors in Enterprise (Series A), Investors in Gaming/eSports (Series A), Investors in FinTech (Series A), Investors in Health IT (Series A), Investors in Health IT (Series A), Investors in Gaming/eSports (Series A), Investors in Retail (Series A), Investors in Retail (Series A), Investors in Social Networks (Series A), Investors in Social Networks (Series A), Investors in Health & Hospital Services (Series A), Investors in Health & Hospital Services (Series A), Investors in Social Networks (Series A), Investors in Health IT (Seed), Investors in Consumer Internet (Series A), Investors in Enterprise (Seed), Investors in Health IT (Seed), Investors in FinTech (Series A), Investors in FinTech (Seed), Investors in Health & Hospital Services (Seed), Investors in Enterprise (Seed) +58
Adam Boutin GreycroftPartner	n/a	$5.0M ($100K - $50.0M)	Investors in SF Bay Area (CA)	Investors in ClimateTech/CleanTech (Series B), Investors in ClimateTech/CleanTech (Series A), Investors in ClimateTech/CleanTech (Seed), Investors in ClimateTech/CleanTech (Seed), Investors in San Francisco Bay Area (Other Lists), Investors in ClimateTech/CleanTech (Series A), Investors in ClimateTech/CleanTech (Series B) +4
Brian Bustamante-Nicholson GreycroftPartner	n/a	$25.0M ($5.0M - $50.0M)	Investors in New York (NY), Investors in SF Bay Area (CA), Investors in Los Angeles (CA)	Investors in Direct-to-Consumer (DTC) (Series B), Investors in Los Angeles / Southern California (Other Lists), Investors in New York City (Other Lists), Investors in San Francisco Bay Area (Other Lists), Investors in Direct-to-Consumer (DTC) (Series B), Investors in Direct-to-Consumer (DTC) (Series B), Investors in Direct-to-Consumer (DTC) (Series B) +4
Francesco Corea GreycroftInvestor	n/a	$5.0M ($100K - $50.0M)		Investors in Material Science (Seed), Investors in Hardware (Seed), Investors in Robotics (Seed), Investors in TransportationTech (Seed), Investors in ClimateTech/CleanTech (Seed), Investors in Web3/Blockchain (Seed), Investors in BioTech (Seed), Investors in Consumer Health (Seed), Investors in Space (Seed), Investors in AI (Seed), Investors in TransportationTech (Series B), Investors in BioTech (Series A), Investors in Consumer Health (Series B), Investors in Material Science (Series A), Investors in Robotics (Series A), Investors in Robotics (Series B), Investors in Space (Series A), Investors in Space (Series B), Investors in ClimateTech/CleanTech (Series B), Investors in TransportationTech (Series A), Investors in Los Angeles / Southern California (Other Lists), Investors in Consumer Health (Series A), Investors in Web3/Blockchain (Series A), Investors in Hardware (Series B), Investors in AI (Series B), Investors in BioTech (Series B), Investors in ClimateTech/CleanTech (Series A), Investors in Hardware (Series A), Investors in Material Science (Series B), Investors in AI (Series A), Investors in Web3/Blockchain (Series B) +27
Conor Deveney GreycroftPrincipal	n/a	$25.0M ($5.0M - $50.0M)	Investors in New York (NY)	Investors in New York City (Other Lists)
John Elton GreycroftPartner	n/a	$25.0M ($500K - $50.0M)	Investors in New York (NY)	Investors in Media/Content (Series A), Investors in New York City (Other Lists), Investors in Media/Content (Series A)
Alaina Hartley GreycroftInvestor	n/a	$25.0M ($500K - $50.0M)	Investors in Santa Monica (CA), Investors in Los Angeles (CA)	Investors in Social Commerce (Seed), Investors in Media/Content (Seed), Investors in Social Networks (Seed), Investors in Social Commerce (Series A), Investors in Media/Content (Series A), Investors in Los Angeles / Southern California (Other Lists), Investors in Consumer Internet (Seed), Investors in Enterprise (Series A), Investors in Enterprise (Seed), Investors in Consumer Internet (Seed), Investors in Media/Content (Seed), Investors in Social Networks (Seed), Investors in Social Commerce (Seed), Investors in Consumer Internet (Series A), Investors in Enterprise (Series A), Investors in Media/Content (Series A), Investors in Social Networks (Series A), Investors in Social Commerce (Series A), Investors in Social Networks (Series A), Investors in Consumer Internet (Series A), Investors in Enterprise (Seed) +17
Jen Hilibrand GreycroftInvestor	n/a	$5.0M ($100K - $50.0M)	Investors in New York (NY)	Investors in Consumer Internet (Seed), Investors in Enterprise (Seed), Investors in Consumer Internet (Series B), Investors in Enterprise (Series B), Investors in New York City (Other Lists), Investors in Consumer Internet (Seed), Investors in Enterprise (Seed), Investors in Consumer Internet (Series A), Investors in Enterprise (Series A), Investors in Consumer Internet (Series B), Investors in Enterprise (Series B), Investors in Consumer Internet (Series A), Investors in Enterprise (Series A) +9
Nik Nayar GreycroftInvestor	n/a	$5.0M ($100K - $50.0M)	Investors in SF Bay Area (CA)	Investors in Consumer Internet (Seed), Investors in Consumer Internet (Series A), Investors in Enterprise (Seed), Investors in Consumer Internet (Series B), Investors in Enterprise (Series A), Investors in San Francisco Bay Area (Other Lists), Investors in Consumer Internet (Series B), Investors in Enterprise (Series B), Investors in Consumer Internet (Series A), Investors in Consumer Internet (Seed), Investors in Enterprise (Series A), Investors in Enterprise (Seed), Investors in Enterprise (Series B) +9
Kishen Patel GreycroftInvestor	n/a	$5.0M ($100K - $50.0M)	Investors in New York (NY)	Investors in Gaming/eSports (Seed), Investors in Gaming/eSports (Series B), Investors in Gaming/eSports (Series A), Investors in New York City (Other Lists), Investors in Gaming/eSports (Seed), Investors in Gaming/eSports (Series A), Investors in Gaming/eSports (Series B) +3
Dylan Pearce GreycroftPartner	n/a	$25.0M ($500K - $50.0M)	Investors in Los Angeles (CA)	Investors in SMB Software (Series B), Investors in Los Angeles / Southern California (Other Lists), Investors in SMB Software (Series B)
Massimo Pennisi GreycroftPrincipal	n/a	$25.0M ($500K - $50.0M)	Investors in Los Angeles (CA)	Investors in Media/Content (Seed), Investors in E-commerce (Series A), Investors in Media/Content (Series A), Investors in Consumer Internet (Seed), Investors in Los Angeles / Southern California (Other Lists), Investors in E-commerce (Seed), Investors in E-commerce (Seed), Investors in Enterprise (Seed), Investors in Enterprise (Series A), Investors in Consumer Internet (Seed), Investors in Media/Content (Seed), Investors in SaaS (Seed), Investors in Consumer Internet (Series A), Investors in E-commerce (Series A), Investors in Enterprise (Series A), Investors in Media/Content (Series A), Investors in SaaS (Series A), Investors in SaaS (Series A), Investors in Consumer Internet (Series A), Investors in SaaS (Seed), Investors in Enterprise (Seed) +17
Carley Phillips GreycroftInvestor	n/a	$1.5M ($100K - $5.0M)	Investors in Los Angeles (CA)	Investors in E-commerce (Series A), Investors in Los Angeles / Southern California (Other Lists), Investors in Consumer Internet (Seed), Investors in E-commerce (Seed), Investors in E-commerce (Seed), Investors in Enterprise (Seed), Investors in Enterprise (Series A), Investors in Consumer Internet (Seed), Investors in SaaS (Seed), Investors in Consumer Internet (Series A), Investors in E-commerce (Series A), Investors in Enterprise (Series A), Investors in SaaS (Series A), Investors in Enterprise Applications (Series A), Investors in Enterprise Applications (Seed), Investors in Enterprise Applications (Series A), Investors in Enterprise Applications (Seed), Investors in SaaS (Series A), Investors in Consumer Internet (Series A), Investors in SaaS (Seed), Investors in Enterprise (Seed) +18
Katherine Power GreycroftPartner	n/a	$2.5M ($100K - $5.0M)	Investors in Los Angeles / Southern California, Investors in Los Angeles (CA)	Investors in Cosmetics (Seed), Investors in Consumer Health (Seed), Investors in Consumer Health (Series A), Investors in Direct-to-Consumer (DTC) (Series A), Investors in Fashion (Seed), Investors in Fashion (Series A), Investors in Food and Beverage (Seed), Investors in Food and Beverage (Series A), Investors in Cosmetics (Series A), Investors in Los Angeles / Southern California (Other Lists), Investors in Consumer Health (Seed), Investors in Fashion (Seed), Investors in Food and Beverage (Seed), Investors in Cosmetics (Seed), Investors in Fashion (Series A), Investors in Food and Beverage (Series A), Investors in Cosmetics (Series A), Investors in Direct-to-Consumer (DTC) (Seed), Investors in Direct-to-Consumer (DTC) (Seed), Investors in Direct-to-Consumer (DTC) (Series A), Investors in Wellness & Fitness (Seed), Investors in Wellness & Fitness (Series A), Investors in Wellness & Fitness (Seed), Investors in Wellness & Fitness (Series A), Investors in Consumer Health (Series A) +21
Elaine Russell GreycroftPrincipal	n/a	$25.0M ($500K - $50.0M)	Investors in New York (NY), Investors in Los Angeles (CA)	Investors in Retail (Seed), Investors in MarketingTech (Seed), Investors in Data Services (Seed), Investors in MarketingTech (Series A), Investors in Data Services (Series A), Investors in Retail (Series A), Investors in AI (Seed), Investors in AI (Seed), Investors in AI (Seed), Investors in Marketplaces (Series A), Investors in AI (Series A), Investors in Los Angeles / Southern California (Other Lists), Investors in Consumer Internet (Seed), Investors in Consumer Internet (Seed), Investors in Data Services (Seed), Investors in Data Services (Seed), Investors in Enterprise (Series A), Investors in FinTech (Seed), Investors in Enterprise (Seed), Investors in FinTech (Seed), Investors in New York City (Other Lists), Investors in Consumer Internet (Seed), Investors in Marketplaces (Seed), Investors in MarketingTech (Seed), Investors in Marketplaces (Seed), Investors in Retail (Seed), Investors in MarketingTech (Seed), Investors in Retail (Seed), Investors in AI (Series A), Investors in AI (Series A), Investors in Data Services (Series A), Investors in Consumer Internet (Series A), Investors in Data Services (Series A), Investors in Enterprise (Series A), Investors in Consumer Internet (Series A), Investors in FinTech (Series A), Investors in Enterprise (Series A), Investors in FinTech (Series A), Investors in Marketplaces (Series A), Investors in MarketingTech (Series A), Investors in Retail (Series A), Investors in Marketplaces (Series A), Investors in MarketingTech (Series A), Investors in Retail (Series A), Investors in Retail (Pre-seed), Investors in MarketingTech (Pre-seed), Investors in Data Services (Pre-seed), Investors in AI (Pre-seed), Investors in AI (Pre-seed), Investors in AI (Pre-seed), Investors in Consumer Internet (Pre-seed), Investors in Marketplaces (Pre-seed), Investors in Enterprise (Pre-seed), Investors in Enterprise (Pre-seed), Investors in FinTech (Pre-seed), Investors in Enterprise (Pre-seed), Investors in Retail (Pre-seed), Investors in Marketplaces (Pre-seed), Investors in Retail (Pre-seed), Investors in Marketplaces (Pre-seed), Investors in Data Services (Pre-seed), Investors in Data Services (Pre-seed), Investors in FinTech (Pre-seed), Investors in Consumer Internet (Pre-seed), Investors in MarketingTech (Pre-seed), Investors in Consumer Internet (Pre-seed), Investors in FinTech (Pre-seed), Investors in MarketingTech (Pre-seed), Investors in Consumer Internet (Series A), Investors in Enterprise (Seed), Investors in FinTech (Series A), Investors in FinTech (Seed), Investors in Marketplaces (Seed), Investors in Enterprise (Seed) +70
Peter Saperstone GreycroftPartner	n/a	$1.5M ($100K - $5.0M)	Investors in Boston (MA)	Investors in TransportationTech (Series B), Investors in Data Services (Series B), Investors in TransportationTech (Series A), Investors in Data Services (Series A), Investors in Enterprise (Series B), Investors in SMB Software (Series B), Investors in SMB Software (Series A), Investors in FinTech (Series B), Investors in Enterprise (Series A), Investors in TransportationTech (Series A), Investors in Data Services (Series A), Investors in Enterprise (Series A), Investors in FinTech (Series A), Investors in SMB Software (Series A), Investors in TransportationTech (Series B), Investors in Data Services (Series B), Investors in Enterprise (Series B), Investors in FinTech (Series B), Investors in SMB Software (Series B), Investors in Boston / New England (Other Lists), Investors in Enterprise Applications (Series B), Investors in Enterprise Applications (Series A), Investors in Enterprise Applications (Series B), Investors in Enterprise Applications (Series A), Investors in TransportationTech (Pre-seed), Investors in Data Services (Pre-seed), Investors in SMB Software (Pre-seed), Investors in Enterprise Applications (Pre-seed), Investors in Enterprise (Pre-seed), Investors in Enterprise (Pre-seed), Investors in FinTech (Pre-seed), Investors in TransportationTech (Pre-seed), Investors in Data Services (Pre-seed), Investors in FinTech (Pre-seed), Investors in SMB Software (Pre-seed), Investors in Enterprise Applications (Pre-seed), Investors in FinTech (Series A) +33
Dana Settle GreycroftPartner	n/a	$25.0M ($500K - $50.0M)	Investors in Los Angeles (CA)	Investors in Advertising (Series A), Investors in Games (Series A), Investors in E-commerce (Series A), Investors in Media/Content (Series A), Investors in Diverse Investors (Other Lists), Investors in Female Investors (Other Lists), Investors in Los Angeles / Southern California (Other Lists), Investors in Advertising (Series A), Investors in E-commerce (Series A), Investors in Games (Series A), Investors in Media/Content (Series A), Investors in SaaS (Series A), Investors in Social Networks (Series A), Investors in Social Networks (Series A), Investors in SaaS (Series A) +11
Ian Sigalow GreycroftPartner	n/a	$25.0M ($500K - $50.0M)	Investors in New York (NY)	Investors in SMB Software (Series A), Investors in Enterprise (Series A), Investors in New York City (Other Lists), Investors in Enterprise (Series A), Investors in SMB Software (Series A) +1
Bryan Subijano GreycroftPrincipal	n/a	$25.0M ($500K - $50.0M)	Investors in New York (NY), Investors in Los Angeles (CA)	Investors in Retail (Seed), Investors in AI (Series B), Investors in Data Services (Series B), Investors in MarketingTech (Seed), Investors in MarketingTech (Series B), Investors in MarketingTech (Series A), Investors in Consumer Internet (Series B), Investors in Data Services (Seed), Investors in Data Services (Series A), Investors in Enterprise (Series B), Investors in Retail (Series A), Investors in Retail (Series B), Investors in FinTech (Series B), Investors in AI (Seed), Investors in Health & Hospital Services (Series B), Investors in AI (Seed), Investors in Health IT (Series A), Investors in AI (Seed), Investors in Los Angeles / Southern California (Other Lists), Investors in AI (Series A), Investors in Consumer Internet (Seed), Investors in Data Services (Seed), Investors in Consumer Internet (Seed), Investors in Data Services (Seed), Investors in FinTech (Seed), Investors in Enterprise (Seed), Investors in Enterprise (Series A), Investors in New York City (Other Lists), Investors in FinTech (Seed), Investors in Health IT (Seed), Investors in Health & Hospital Services (Series A), Investors in MarketingTech (Seed), Investors in Consumer Internet (Seed), Investors in Retail (Seed), Investors in MarketingTech (Seed), Investors in Retail (Seed), Investors in Health & Hospital Services (Seed), Investors in Health & Hospital Services (Seed), Investors in AI (Series A), Investors in AI (Series A), Investors in Data Services (Series A), Investors in Consumer Internet (Series A), Investors in Data Services (Series A), Investors in Consumer Internet (Series A), Investors in Enterprise (Series A), Investors in FinTech (Series A), Investors in Enterprise (Series A), Investors in FinTech (Series A), Investors in Health IT (Series A), Investors in Health IT (Series A), Investors in MarketingTech (Series A), Investors in Retail (Series A), Investors in MarketingTech (Series A), Investors in Retail (Series A), Investors in Health & Hospital Services (Series A), Investors in AI (Series B), Investors in Health & Hospital Services (Series A), Investors in Consumer Internet (Series B), Investors in AI (Series B), Investors in Consumer Internet (Series B), Investors in Data Services (Series B), Investors in Data Services (Series B), Investors in Enterprise (Series B), Investors in FinTech (Series B), Investors in Enterprise (Series B), Investors in FinTech (Series B), Investors in Health IT (Series B), Investors in MarketingTech (Series B), Investors in Health IT (Series B), Investors in MarketingTech (Series B), Investors in Retail (Series B), Investors in Retail (Series B), Investors in Health & Hospital Services (Series B), Investors in Health & Hospital Services (Series B), Investors in Health IT (Seed), Investors in Consumer Internet (Series A), Investors in Enterprise (Seed), Investors in Health IT (Seed), Investors in FinTech (Series A), Investors in Health IT (Series B), Investors in FinTech (Seed), Investors in Health & Hospital Services (Seed), Investors in Enterprise (Seed) +79
Mark Terbeek GreycroftPartner	n/a	$25.0M ($500K - $50.0M)	Investors in West Hollywood (CA), Investors in Los Angeles (CA)	Investors in Cloud Infrastructure (Series A), Investors in Games (Series A), Investors in Media/Content (Series A), Investors in SMB Software (Series A), Investors in Los Angeles / Southern California (Other Lists), Investors in Cloud Infrastructure (Series A), Investors in Games (Series A), Investors in Media/Content (Series A), Investors in SMB Software (Series A) +5
Marcie Vu GreycroftGeneral Partner	n/a	$20.0M ($500K - $50.0M)	Investors in Europe, Investors in United States	Investors in AI (Series B), Investors in Consumer Internet (Series B), Investors in Enterprise (Series B), Investors in San Francisco Bay Area (Other Lists), Investors in Generative Tech/AI (Series B), Investors in Generative Tech/AI (Series A), Investors in AI (Series A), Investors in Consumer Internet (Series A), Investors in Enterprise (Series A) +5
Bryan Subliano Greycroft	n/a	($0 - $0)