Commerce Ventures mission is to help entrepreneurs who are innovating in the retail and financial technology fields. Commerce Ventures’ strategy is typically not to lead investment rounds, but instead we participate alongside top notch, lead investors such as VCs, seed funds and strategic investors. Although the firm does not target a specific security or round, most of its investments will be in companies which have recruited a core team, developed a flagship product and demonstrated early product-market fit. Commerce intends to raise $40M for its second fund, twice the size of Fund I, which raised $20 million in 2013